Press Release
Stockholm, 30/07/2025
Former Telia veteran launches Swedish challenger in messaging services
Mikael Efron, former Head of Business Messaging at Telia, has left the telecom industry’s inner circle to create something entirely new. He is now launching Dotbee, a Swedish CPaaS service aimed at modernizing how companies communicate with their customers. Through new technology and personal dedication, Dotbee is challenging industry giants.
– We’ve been using SMS since the 90s. It’s time for something better. The major players have stopped listening to small and medium-sized businesses. We started Dotbee to change that, says Mikael Efron, founder and CEO.
Dotbee offers a new type of digital messaging service. Instead of relying on SMS and email, the company focuses on modern channels such as RCS, WhatsApp, and Apple Messages for Business. By combining verified senders, real-time customization, and intelligent workflows, Dotbee aims to improve customer experience and combat fraud.
Mikael Efron has held leading positions in the telecom and messaging services industries for many years. During this time, he observed how innovation stalled despite rapidly changing needs.
– Legacy systems have been kept alive far too long. Meanwhile, prices have increased, and fraud has become more common. Many companies have simply lost trust in these channels, he adds.
Dotbee intends to change this. The service is built to be scalable, secure, and easy to use, regardless of industry or company size. The focus is not on volume, but on business value, trust, and long-term relationships.
– We’re not just technology providers. We are experts in messaging communication, and we genuinely care about how companies interact with their customers, Mikael says.
The service is currently launching, and companies can already register their interest.
– Our strategy initially is to grow organically to confirm market demand for our services. Once we’ve achieved the right market position, we plan to raise growth capital from investors who share our vision. Our goal is to list the company on the stock exchange by 2030, Mikael concludes.
About Dotbee
Dotbee AB is a Swedish technology company developing next-generation digital messaging services. The company was founded in 2025 by Mikael Efron with the ambition to modernize and secure business-critical communication and to make it accessible to everyone.
📞 For more information
Mikael Efron
Founder & CEO, Dotbee AB
📧 mikael.efron@dotbee.se
📱 +46 708 846 29
🌐 www.dotbee.se