Our Story

Mikael Efron
Founder & CEO
There was a time when we sent smoke signals and pagers were cutting-edge technology. Since then, everything has changed, technology, people, and expectations.
Today, we as consumers want to decide how and when we are contacted, whether it’s about marketing, delivery reminders, or customer service. The common thread? Communication must happen on the recipient’s terms.
The mobile phone is the hub of modern communication, yet many businesses are still stuck with outdated technology. SMS was launched back in 1992, and it’s still one of the main channels for communication between businesses and consumers.
For decades, telecom operators have controlled the rules, with high prices, a lack of innovation, and legacy solutions that lag behind. The result? Limited creativity, poor traceability, and a growing problem with fraud. As costs rise and fraud increases, communication becomes unsustainable for businesses. It hurts both the customer experience and the bottom line.
But it doesn’t have to be this way.
The future demands something new. The next generation of Business Messaging is built on modern channels like RCS, WhatsApp, and Apple Messages for Business, giving brands and businesses more powerful, secure, and flexible ways to engage with their customers. Integrated solutions with smart logic, verified senders, and real-time personalization don’t just create better experiences, they drive real business value.
At Dotbee, we are experts in what we do.
Our founder, Mikael Efron, has sat in the decision-making rooms of some of the industry’s legacy giants and witnessed the same patterns repeat: pointless price hikes, outdated technologies kept on life support, and companies losing control over their customer communication. With that experience, we’re building something different.
We believe in a new direction, one where power is returned to the businesses. Where communication is creative, secure, and relevant, just as it should be. We combine deep technical expertise with first-class service and a genuine customer focus. Communicating with your customers should be simple, fast, and secure.
That’s why we created Dotbee.
A platform for the next generation of Business Messaging. Built for companies that want to deliver better customer experiences, fight fraud, and truly make a difference.
Get ready for the future.
Join the waitlist and discover the future of Business Messaging.